More mythological names

"It’s no secret that Google has long replaced Open Source as Enemy Number 1 within Microsoft’s Redmond HQ and beyond. In their quest to thwart Google, and given their appetite for mythological names, maybe Messrs Gates and co should consider Nemesis - the Goddess of Retribution and Vengeance – as its new name for the long-awaited Microsoft adCenter. That’s if they ever get round to a full launch."

Linus Gregoriadis offers some (mostly) helpful advice in What digital giants can learn from Greek mythology.